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How To Build a Brand That Scales; Meet Fellow Tofus at SF Climate Week; Updates from the Community
Branding is a critical first step for scaling your business because it gives you and your employees the communications guidebook to tell your story. A…
 • 
Melanie Adamson
 and 
Bettina Grab
The Business of Building a Brand
Smart marketing playbooks start with the brand. Branding is a critical first step for scaling your business because it gives you and your employees the…
 • 
Melanie Adamson
Why Tone is Important; Join Our Upcoming Media Relations Webinar; To Freebie or Not To Be & Tofu Community Updates
Why Tone is Important in Marketing Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in…
 • 
Melanie Adamson
 and 
Bettina Grab
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Go-to-Market Strategy vs. Marketing Strategy
 • Bettina Grab
Don’t Become a Climate Tech Nerd
 • Bettina Grab
When you discover your email newsletter went to junk
 • Bettina Grab
Forging Successful Partnerships in Climate Tech Marketing; Direct Response Versus Awareness Advertising: Which Way Should You Go? & Tofu…
 • Melanie Adamson and Bettina Grab
1
How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu…
 • Rhythm Bhatnagar
To Freebie or Not To Be
Should you work for free to get climate experience? Probably not.
 • 
Bettina Grab
Why Tone is Important in Marketing
Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in marketing.
 • 
Melanie Adamson
Forging Successful Partnerships in Climate Tech Marketing; Direct Response Versus Awareness Advertising: Which Way Should You Go? & Tofu…
Forging Successful Partnerships in Climate Tech Marketing Another look at our webinar from last year to remind us of a critical strategy for climate…
 • 
Melanie Adamson
 and 
Bettina Grab
1
Forging Successful Partnerships in Climate Tech Marketing
Another look at our webinar from last year to remind us of a critical strategy for climate tech marketers
 • 
Melanie Adamson
To Gate or Not to Gate? That is the Question; The Revenue Feedback Loop: Putting Revenue At The Heart Of B2B Marketing & Tofu Community…
To Gate or Not to Gate? That is the Question How to think about using gated content for lead generation in climate tech marketing By Bettina Grab…
 • 
Bettina Grab
 and 
Melanie Adamson
To Gate or Not To Gate? That Is The Question
How to think about using gated content for lead generation in climate tech marketing
 • 
Bettina Grab
How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu…
Transitioning from your current career into a climate tech marketing role may seem overwhelming. As the Community Coordinator for Tofu, I have had the…
 • 
Rhythm Bhatnagar
Tofu
Tofu
A community for climate tech marketers
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