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March 2024

Why Tone is Important; Join Our Upcoming Media Relations Webinar; To Freebie or Not To Be & Tofu Community Updates
Why Tone is Important in Marketing Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in…
 • 
Melanie Adamson
 and 
Bettina Grab
To Freebie or Not To Be
Should you work for free to get climate experience? Probably not.
 • 
Bettina Grab
Why Tone is Important in Marketing
Tone of voice isn't just about what you say; it's about how you say it – and it makes all the difference in marketing.
 • 
Melanie Adamson

January 2024

Forging Successful Partnerships in Climate Tech Marketing; Direct Response Versus Awareness Advertising: Which Way Should You Go? & Tofu…
Forging Successful Partnerships in Climate Tech Marketing Another look at our webinar from last year to remind us of a critical strategy for climate…
 • 
Melanie Adamson
 and 
Bettina Grab
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Forging Successful Partnerships in Climate Tech Marketing
Another look at our webinar from last year to remind us of a critical strategy for climate tech marketers
 • 
Melanie Adamson

November 2023

To Gate or Not to Gate? That is the Question; The Revenue Feedback Loop: Putting Revenue At The Heart Of B2B Marketing & Tofu Community…
To Gate or Not to Gate? That is the Question How to think about using gated content for lead generation in climate tech marketing By Bettina Grab…
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Bettina Grab
 and 
Melanie Adamson
To Gate or Not To Gate? That Is The Question
How to think about using gated content for lead generation in climate tech marketing
 • 
Bettina Grab

September 2023

How To Get A Role In Climate Tech Marketing; The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It & Tofu…
Transitioning from your current career into a climate tech marketing role may seem overwhelming. As the Community Coordinator for Tofu, I have had the…
 • 
Rhythm Bhatnagar
How To Get A Role In Climate Tech Marketing
Learnings From Tofus Who Have Done It
 • 
Rhythm Bhatnagar

August 2023

Key Marketing Metrics for Climate Tech Companies: Data Points That Matter for Brand Awareness; Webinar: Can A Robot Run Your Marketing…
Toby Obayashi-Breunig, Digital Marketing Specialist at Alder & Co. covers how climate tech businesses need specific metrics and data-driven strategies…
 • 
Toby Obayashi
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