Tofu – 4 Keys to creating actionable buyer personas, 73% of Americans think tech companies are key to solving climate change, Ideal customer profiles and buyer personas—how are they different?
Tofu – 4 Keys to creating actionable buyer personas, 73% of Americans think tech companies are key to solving climate change, Ideal customer profiles and buyer personas—how are they different?
www.tofu4climate.com
4 Keys to creating actionable buyer personas Forget hobbies, pets, and favorite wine (unless you’re selling wine targeted at dog lovers) Buyer personas are a fundamental concept in B2B marketing, and I love geeking out about them. But not all personas are created equal – there’s a lot of fluff in B2B marketing literature on what attributes and traits should be included. Here I share how to develop
Tofu – 4 Keys to creating actionable buyer personas, 73% of Americans think tech companies are key to solving climate change, Ideal customer profiles and buyer personas—how are they different?
Tofu – 4 Keys to creating actionable buyer…
Tofu – 4 Keys to creating actionable buyer personas, 73% of Americans think tech companies are key to solving climate change, Ideal customer profiles and buyer personas—how are they different?
4 Keys to creating actionable buyer personas Forget hobbies, pets, and favorite wine (unless you’re selling wine targeted at dog lovers) Buyer personas are a fundamental concept in B2B marketing, and I love geeking out about them. But not all personas are created equal – there’s a lot of fluff in B2B marketing literature on what attributes and traits should be included. Here I share how to develop