Tofu - Know Thy Climate Tech Buyer's Journey, the pitfalls of Life Cycle Analysis, creating a Customer Journey Map, and more
www.tofu4climate.com
Know Thy Climate Tech Buyer's Journey Growth marketing only works if your content is aligned with what your buyer is looking for 70% of B2B buyers research their problem and potential solutions online before they ever speak to a salesperson. What does this mean for marketing? The concept of the buyer journey – the path a buyer takes from the moment they become aware of a problem to the point where they decide to purchase a new product or service to solve that problem – is key for driving growth through marketing.
Tofu - Know Thy Climate Tech Buyer's Journey, the pitfalls of Life Cycle Analysis, creating a Customer Journey Map, and more
Tofu - Know Thy Climate Tech Buyer's Journey…
Tofu - Know Thy Climate Tech Buyer's Journey, the pitfalls of Life Cycle Analysis, creating a Customer Journey Map, and more
Know Thy Climate Tech Buyer's Journey Growth marketing only works if your content is aligned with what your buyer is looking for 70% of B2B buyers research their problem and potential solutions online before they ever speak to a salesperson. What does this mean for marketing? The concept of the buyer journey – the path a buyer takes from the moment they become aware of a problem to the point where they decide to purchase a new product or service to solve that problem – is key for driving growth through marketing.