Three things to think about before going global by Kathrin Bussmann Ph.D. of Verbaccino Inc. What do successful global brands have in common? At their core, they see foreign markets as an opportunity, and they choose to invest in their global growth. They understand that, in today’s economy, being internationally competitive isn’t just a nice-to-have. Especially in the tech sector, where competitors can arise from anywhere in the world, global readiness has become crucial for long-term viability.
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