Sitemap - 2022 - Tofu

Tofu 2022: A Year of Connections

Tofu – From Demographics to Psychographics, Level Up Your Research to Find Out Why Customers Buy; Know Any Laid-Off Tech Marketers? Get Them Into Climate; The Writing GPS

From Demographics to Psychographics, Level Up Your Research to Find Out Why Customers Buy

Tofu – Repurpose with Purpose - Content Marketing in Climate Tech; Three Reasons VERGE22 Stood Out; You Don’t Need a Buyer Persona; The Risks of Not Testing Your Marketing

Three Reasons VERGE22 Stood Out

Repurpose with Purpose - Content Marketing in Climate Tech

Tofu – When to go from building your business to building a brand; REI dumps Black Friday — permanently; How frequently should I publish on social media?; updates from the community

REI dumps Black Friday — permanently

When To Go From Building Your Business to Building A Brand

Join our online Slack community!

Tofu – Go-to-Market Strategy vs. Marketing Strategy; To post or not to post (on the Inflation Reduction Act) – that is the question; 5 common marketing pitfalls that businesses make

Go-to-Market Strategy vs. Marketing Strategy

To post or not to post (on the Inflation Reduction Act) – that is the question

Tofu – The risks of not testing your marketing; Will climate reach its climax?; 5 B2B influencer marketing guidelines for brands

Will Climate Reach its Climax?

The Risks of Not Testing Your Marketing

Tofu – The ULTIMATE meta-list of climate tech events; “No creativity on a dead planet” – Greenpeace and other climate activists take; What Makes a Brand Best-in-Class on Social Media

“No creativity on a dead planet” – Greenpeace and other climate activists take over Cannes Lions

The ULTIMATE meta-list of climate tech events

Tofu – Top 5 resources for climate tech marketing tips and advice; ICYMI: IP Q&A; How to write better press releases; and updates from the community

Top 5 resources for climate tech marketing tips and advice

Tofu – Q&A: Intellectual property law with Drew Smith, founder of Resonate IP, 5 key takeaways from the Energy Tech Summit, 49 business name ideas to inspire you [+7 brand name generators]

5 key takeaways from the Energy Tech Summit

Q&A: Intellectual property law with Drew Smith, founder of Resonate IP

Tofu – Three things to think about before going global, Verbaccino: Taking cleantech companies global, Talking about purpose won't transform a brand; These 5 skills will

Verbaccino: Taking cleantech companies global

Three Things to Think About Before Going Global

Tofu – Creating and Protecting Your Intellectual Property in Climate Tech, Positioning as the foundation for great messages, How to build your marketing tech stack for climate

Tofu – 4 Keys to creating actionable buyer personas, 73% of Americans think tech companies are key to solving climate change, Ideal customer profiles and buyer personas—how are they different?

73% of Americans think tech companies are key to solving climate change

4 keys to creating actionable buyer personas

Tofu – Why you need a CRM tool, The 8 types of ‘sustainability theatre’, Why the role of marketing operations is now crucial in B2B marketing

Why you need a CRM tool

The 8 types of ‘sustainability theatre’ — and how climate tech companies can avoid them

Tofu – The top five online climate tech networks to join, Our take on Super Bowl EV ads, Tips on partnership marketing

The top five online climate tech networks to join

Super Bowl EV ads – putting the electric cart before the horse?

Tofu - How to get a role in climate tech marketing, our take on the big heat pump-rebrand-debate, learning resources for your career pivot, and more.

It needs a re- something.

How to get a role in climate tech marketing

Tofu from the archives - part II

Tofu from the archives - part I

One week to go until Tofu goes paid

Tofu's big announcement, 5 social media predictions for energy and climate, how to rename your company, and more

Welcome to 2022: A Special Message

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